Last week, in my article MySportsBroker Launches Another Fantasy Sports Stock Market Game, Pro Sports Exchange, I erroneously wrote that Pro Sports Exchange (PSX) is a fantasy stock market for trading athletes. PSX is actually a fantasy stock market where fantasy players manage a portfolio of sports teams, and not athletes.

As I said earlier, while fantasy stock markets sound like good ideas, none of them have transcended into the fantasy mainstream. When I asked Denise Eckert, PSX’s Vice President for IT Marketing, why will PSX’s stock portfolio game will succeed, while many have failed with similar concepts, she replied, “It’s more realistic and more interactive. We believe that players are ready for a new game.”

I am now more convinced than ever this will be a game that can’t find the broad audience it craves.

Good luck to PSX as it fights for fantasy success.

MySportsBroker is a launching the Pro Sports Exchange (PSX) for those fantasy players who want to trade athletes like stock. PSX is a game where you buy and sell athletes like stock, whowever ends up with the largest sports portfolio is the winner. Currently, fantasy players are able to add players to their sports portfolios from the NFL, MLB, NBA, NHL, and English Premier League (EPL).

A fantasy sports stock market is an idea that has been around for a while. I first saw a similar game years ago on Wall Street Sports, and this idea has been tried most recently by OneSeason, RotoHog, and ProTrade. RotoHog is now much more focused on developing fantasy games for a slew of media partners, while ProTrade’s parent company has re-branded itself as Citizen Sports and is focused on making games in the Facebook and social networking arena.

MySportsBroker also plans a mobile version of the PSX game, and plans to use the trademarked name SportsBerry or MySportsBerry. MySportsBroker is currently looking for a telecom partner to work with them to release a SportsBerry sports specific smartphone. Once again, not an original idea, as a few years ESPN Mobile was a tragic failure.

Fantasy sports stock markets are one of those ideas that everyone likes on the surface and thinks is a good idea. Despite the various incarnations of this genre of fantasy sports, it still has not taken off as a widely-popula fantasy sport.

I am interested to see what is unique about PSX and the MySportsBroker team that will allow this game to transcend into the fantasy mainstream. Perhaps the problem is just in the marketing and distribution. My fear is that it will be yet another good idea that is unable to find an audience.

Good luck to the PSX team!

Additional Coverage

• MySportsBroker Launches Unique Fantasy Sports Game