Pickemfirst is a browser plugin that allows you to instantly know if a player mentioned in an article is available in any of your fantasy leagues. A simple color-coded icon will display next to that player’s name indicating that player’s availability. Mouse over that icon and you find out which league plus player news. Currently, Pickemfirst can check on a player’s availability on Yahoo!, ESPN, CBS Sports, My Fantasy League, and a perhaps a few others. In other words, Pickemfirst is scouting out players for you even when you are not thinking about fantasy sports.

I love things that are passive and can be value-added without me having to do anything extra. Pickemfirst fits that description perfectly. Pickemfirst works as a plug-in to your browser (Firefox, Google Chrome, and Internet Explorer are all supported). So once, you install it, you do not have to do anything else to use it. It becomes really hard to lose a customer.

Asking fantasy players to change their habits is nearly impossible. Asking them to do something just once is about the limit of what you can expect from fantasy players. There inlies the beauty of Pickemfirst, since other than installing the application, nothing else has to be done. In fact, it takes less effort to keep using it than to uninstall and stop using it. Pickemfirst could have created a website that culled all of this information together for fantasy players, but that would have required you to check the site on a daily basis. That would never work. This model works perfectly. Pickemfirst has hit it on the head for something that I didn’t even think needed to exist until I saw it

The downside of Pickemfirst is that you may realize that you do not want to know the status of every single player in your fantasy league, and may get tired of those little icons next to each player’s name. I suspect that most people will probably get used to just like we have gotten used to those little talk bubbles indicating a link next a site’s name.

Below is an embed of Pickemfirst’s demonstration video, which does a very good job of summarizing the product: