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	<title>Fantasy Ethos &#187; Matthew Berry</title>
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		<title>Matthew Berry Gets Branded ESPN Page</title>
		<link>http://fantasyethos.com/2010/03/matthew-berry-gets-branded-espn-page/</link>
		<comments>http://fantasyethos.com/2010/03/matthew-berry-gets-branded-espn-page/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 23:11:15 +0000</pubDate>
		<dc:creator>deckardt</dc:creator>
				<category><![CDATA[ESPN]]></category>
		<category><![CDATA[Fantasy Baseball]]></category>
		<category><![CDATA[Matthew Berry]]></category>

		<guid isPermaLink="false">http://fantasyethos.com/?p=984</guid>
		<description><![CDATA[When ESPN purchased Matthew Berry&#8217;s The Talented Mr. Roto, one of its goals was to make Matthew Berry its Mel Kiper Jr. of fantasy sports. From appearing on its NFL pre-games shows, starring in commercials, producing podcasts, and being their go-to guy for fantasy sports, ESPN has fully come through on that promise. Now, ESPN [...]]]></description>
			<content:encoded><![CDATA[<p>When ESPN purchased Matthew Berry&#8217;s The Talented Mr. Roto, one of its goals was to make Matthew Berry its Mel Kiper Jr. of fantasy sports. From appearing on its NFL pre-games shows, starring in commercials, producing podcasts, and being their go-to guy for fantasy sports, ESPN has fully come through on that promise. Now, ESPN is taking it one step further with the launch of a <a href="http://sports.espn.go.com/sports/fantasy/matthewberry">page for Matthew Berry</a>.</p>
<div align="center">
<img src="http://fantasyethos.com/images/matthewberry-screenshot.jpg" alt="Matthew Berry's Page" style="text-align:center; float:none;margin:0 auto; padding-bottom:10px;"/>
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<p>The page becomes a resource for all things Matthew Berry. From video on <a href="http://espn.go.com/video/clip?id=3685134">Berry&#8217;s appearance on &#8220;One Life to Live&#8221;</a> to his most recent article involving <a href="http://sports.espn.go.com/fantasy/baseball/flb/story?page=mlbdk2k10tmr50facts">50 facts, mostly about fantasy baseball</a>.</p>
<p>Matthew Berry built his reputation in the industry as The Talented Mr. Roto where he mixed in pop culture and his life with his fantasy advice. The result was a very distinctive and enjoyable style of fantasy baseball writing that stands out in a very saturated market of fantasy advice. Whether you agree with his fantasy advice (Berry does have his fair share of haters), his articles are a very entertaining read. This new page gives him a forum to expand his options as a he further develops his identity.</p>
<p>Congratulations, Matthew, on your new playground.</p>
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