Sometime in the last day (or potentially longer), Fantasy Players went offline and redirected its traffic to KFFL. Fantasy Players is supposed to be the flagship site for Fantasy Sports Ventures (FSV) and its advertising network of affiliates (See disclosure below). KFFL was one of the first sites purchased by Fantasy Sports Ventures, and it appears to be the future of Fantasy Sports Ventures.

Update, 20 April 2010: It now appears that visitors to FantasyPlayers.com are now directed to Fantasy Sports Ventures homepage, which is probably more appropriate. However, the old Fantasy Players interior pages are not redirecting.

Although, the redirect of traffic does not seem to be complete. Currently, old landing pages such as Fantasy Player’s NFL page (the top story was last updated around September 3, 2009) are still fully visible on the website. In fact, that page update predates Fantasy Players’ most recent shift when it became an aggregated Twitter stream. Also, any content that appears to automatically feed into the old website is still being imported, as seen by this Bruno Boys article on the AFC West that was published just last night. Perhaps those pages are meant to be there just to garner extra search traffic.

The biggest winner of this is the fact that the Fantasy Players Network toolbar, which is littered around the web on hundreds of Fantasy Sports Ventures’ network sites, links to Fantasy Players, which means that it is now linking to KFFL. That is sure to boost KFFL’s traffic numbers.

There is the potential this change has been made because there is a new Fantasy Players site coming out soon. Or, maybe it is exactly what it looks like.

Note: I previously worked at Fantasy Sports Ventures from 2007 – 2008

If you have visited Fantasy Players lately, gone is its circa-2001 CBSSports.com looking website. Now, Fantasy Players is a consolidated Twitter feed for some of the Fantasy Players network’s fantasy football expert. In addition, the fantasy advice is now powered by the McDonald’s Dollar Menu.

Fantasy Players has always been a showcase for Fantasy Sports Ventures’ (FSV) network of affiliates. This site change actually reduces the amount of information available to fantasy players as it only showcasing content from six fantasy sites, instead of the dozens and dozens of FSV affiliates that were showcased on Fantasy Players.

Fantasy Sports Ventures is attempting show that it is innovative by having a Twitter-themed fantasy site, but this site make it seem like they are just following the latest buzz word. Any Twitter user would recognize the site as just multiple Twitter feeds that he could just follow on his own. What is really odd about the site is the fact that the twitter @fpntweets account (which is actually an interesting feed) has entirely different content than what you see on the twitterized Fantasy Players.

This is not the first time Fantasy Players has changed itself for a sponsor. During the 2009 March Madness, Fantasy Players redirected to Bobby Knight’s and Billy Packer’s Survive and Advance site, which was sponsored by Irish Spring. Expect this current rendition of Fantasy Players to be a temporary move as well.

Note: I previously worked at Fantasy Sports Ventures from 2007 – 2008