Fantasy Knuckleheads has built a neat little widget that brings fantasy headlines across the fantasy sports world to any website (displayed below). The widget mixes in headlines from Fantasy Knuckleheads and from a number of smaller fantasy sports sites. Any fantasy site is able to get its RSS feed mixed into the widget if it desires. The widget is targeted mainly at sports bloggers and is easily installed via WordPress plugin or some simple HTML.
What is interesting about this is that it is a very non-traditional marketing move by a small fantasy company. Fantasy Knuckleheads realizes that getting people to read its content is its biggest struggle, so it has created a tool that will bring additional people to its site. By making inclusion within the widget available to any fantasy site, asKurt Turner of Fantasy Knuckleheads put it, “This is a win-win situation for everyone involved and will help promote each others’ content and help us all achieve our goals, more readers and page views.” Well said.
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