Last month, I boldly wrote that Fantasy Ethos would churn put 65 posts in the month of March. Like most people’s March Madness bracket, that plan went terribly astray. But, by no means, do I consider it a failure.

Fantasy Ethos published a total of 36 articles in March, which is still nothing to laugh at, as it was 100% increase in production over the previous three months. In addition, traffic was up 90% compared to the previous month, and a 12% improvement over the previous three months. The biggest difference in terms of traffic was that regular readers came to the site more often, and that new articles were getting better placement on search engines.

Another positive side effect was that Fantasy Ethos’ Google Page Rank increased from a 3 to a 4. While this could be completely coincidentally, publishing more original content probably contributed at some level, since Google loves fresh content.

For me, the whole purpose of March Madness was to kick start some momentum for the site, and that has been achieved. Articles are published much more often, people are checking the site more often, and more new people find the site everyday. Going forward, March will be my benchmark that the next month needs to beat. I still have plenty of tricks up my sleeves for Fantasy Ethos, so who knows what you will find here next! (Well, I do, but you know what I mean!) While 65 posts in a month seems like a lofty goal right now, there will be a day when that is a bad month. Thanks for supporting me and Fantasy Ethos on this journey!