When ESPN purchased Matthew Berry’s The Talented Mr. Roto, one of its goals was to make Matthew Berry its Mel Kiper Jr. of fantasy sports. From appearing on its NFL pre-games shows, starring in commercials, producing podcasts, and being their go-to guy for fantasy sports, ESPN has fully come through on that promise. Now, ESPN is taking it one step further with the launch of a page for Matthew Berry.
The page becomes a resource for all things Matthew Berry. From video on Berry’s appearance on “One Life to Live” to his most recent article involving 50 facts, mostly about fantasy baseball.
Matthew Berry built his reputation in the industry as The Talented Mr. Roto where he mixed in pop culture and his life with his fantasy advice. The result was a very distinctive and enjoyable style of fantasy baseball writing that stands out in a very saturated market of fantasy advice. Whether you agree with his fantasy advice (Berry does have his fair share of haters), his articles are a very entertaining read. This new page gives him a forum to expand his options as a he further develops his identity.
Congratulations, Matthew, on your new playground.


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