You can now download the introduction and first chapter of Family Fantasy Sports’ Book of Champions. This is a great example of creating content for your customers that appeals to them and knowing why they are your customers. Family Fantasy Sports is one of the most unique fantasy sports sites out there as it caters to those seeking a much more family friendly version of fantasy sports.
The nature of Family Fantasy Sports’ business is that it creates a safe online environment for families to play fantasy sports together. As part of that, it has established a very strong connection with its customers where it helps parents figure out how to engage their children with fantasy sports (and life). By publishing this Book of Champions, it has created another product to endear itself to its customers.
Family Fantasy Sports could have built some new features for its game, but that would have been a waste of time. It realizes that its users are not using the site because it is a great fantasy sports platform, but because its users are parents that are looking for a way to get involved with their children.
The moral of the story: Know your audience.
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