Ronnie Lott, whose blows were so punishing that similar hits are still referred to as Ronnie-Lott hits, is taking on fantasy football players every week now at Trench Fantasy. Trench Fantasy is a fantasy football game where players draft the guys that have historically gone unnoticed by fantasy football–the linemen, the defenders, the men in the trenches.
The chance to interact with a football legend is definitely a big thrill for some fantasy players, and should help Trench Fantasy get more attention. Historically, endorsement by real athletes has had mixed results for fantasy sports companies, but since Trench Fantasy is appealing to a different kind of fantasy player, it may work. Fantasy players that are interested in defenses may get a much bigger thrill out of competing against Ronnie Lott than a regular fantasy player might.
In addition to Ronnie Lott, Trench Fantasy has also signed on Richard Dent, Lincoln Kennedy, John Randle, and a number of other trench legends, as it outlined in its article Play Trench Fantasy Heads Up Against Our Ambassadors!
I will now leave you with this Ronnie Lott highlight reel:
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