Each year, fantasy football becomes more popular and creates additional distance between itself and fantasy baseball in terms of popularirt. When I saw this email (pictured below) in my inbox, I could not help but think it a little bit odd. MLB.com had a special sign-up offer for CBSSports.com‘s Fantasy Football commissioner product. Really?
Maybe it’s because of its existing relationship for March Madness (MLB Advanced Media powers CBSSports.com’s March Madness on Demand) that MLB.com is pimping for CBSSports.com. Perhaps, it figures that at this point, those that are going to play fantasy football are going to play it, so MLB.com might as well make some money doing it. Nonetheless, definitely not something you would expect to see.
Is this the future of fantasy? Perhaps. As a means to monetize one fantasy business, it definitely makes sense to work with other fantasy sites that have complementary products that do not interfere with each business’ core product offerings.
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